Move over Kim Kardashian

Helping George Cosmetics remind consumers that they are not only value for money but hugely on trend

Our Client George Cosmetics wanted to remind consumers that they are not only value for money but hugely on trend launching the markets most reasonably priced Contour Kit.

Made famous by Kim Kardashian Contouring has become a huge trend within the beauty industry with over 279,000 YouTube clips dedicated to the sculpting of the face/cheekbones. Prime were the chosen agency to help George Cosmetics in launching their new product across selected Asda stores.

Prime matched George Cosmetics needs by supplying Brand Ambassadors with Beauty Expertise that demonstrated the new product to the highest level whilst creating a high level of interest within the Health & Beauty Departments of Asda. This was a first for Asda stores to have an in store presence offering solely beauty demonstrations as well as beauty advice for consumers.

Prime knew that setting up an enticing in store demonstration area would ensure new products are not only noticed but favoured against competitor products. When launching a new product it is important not to just blend in, see what exciting in store environment Prime Field Marketing can provide for your brand!

Written by

Emily Shepherd

Account Manager

Emily has an extensive background in Events Management, providing exciting environments for consumers to be a part of.

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