Tech Success – Product POS Launch and Training Success

The brief

We were proud to support leading technology company Innovo, with their recent launch into the UK pharmacy market. Our profiled Ambassadors were specially selected to cover a range of pharmacies, to promote the benefits of using Innovo.

Our approach

Prime Creative and Print team designed and printed eye-catching POS to influence consumers at the point of purchase. Profiled Ambassadors were selected to match consumer demographic profiles, who headed into both high street and high-end pharmacies. The expert Ambassadors walked the POS into 200 x Lloyds pharmacies to demonstrate the revolutionary Innovo product to customers.

The result

POS implemented into 200 pharmacies
100 + store colleagues educated and trained

0%

Increase in website sales

Written by

Emily Shepherd

Account Manager

Emily has an extensive background in Events Management, providing exciting environments for consumers to be a part of.

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