New Beauty Range Success with NX Cosmetics!

The brief

We were delighted to support NX Cosmetics in driving awareness of their new beauty range. From Next Head Office all the way into store, our Prime specialists drove awareness and excitement from the newly re-launched Next owned cosmetics brand.

Our approach

Our lead makeup artist educated the Next Regional Sales Team around new branding, key selling points and 3 key looks. Armed with this information, Next Sales Management gained confidence with demonstrating the looks on customers across stores during the launch weekend. With in-store customer evenings taking place across 6 key stores during the re-launch period, our Prime experts drove awareness and excitement of their lavish beauty brand.

The result

Makeup demonstrations completed for 6 key stores as well as make up artist supporting at Next head office for a colleague training video.

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Regional Sales Managers Trained

Written by

Ellie Peters

Head of Field Marketing

Ellie has over 15 years Field Marketing experience across both the FMCG and Retail Sector.

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