A day in the life of a Prime Regional Manager

Take a sneak peak into a typical day with Zoe...

Accompanied by a strong cup of tea with half a sugar, I start my day by checking my email. When my Team Leaders have confirmed their journey plans to me, I know that I have the right people in the right place at the right time.

I set off to the Head Office in Stoke (Dee Set Distribution Centre)

Today is my monthly Team Leader Meeting; it’s a full agenda, starting with a presentation from Retail Trust, one of Dee Set’s charities.
Next on the list are Team Leader presentations, I have tasked each colleague to present to the group for 10 minutes-
a) Look back over the last 4 weeks- frustrations, observations & learning
b) Grade your stores & staff Red Amber Green
c) Look forward to the next 4 weeks- what’s the plan? How to get there? Within what timescale?
There are some great presentations & I feel encouraged that my team have put so much into them….some of them also make us laugh!! Everyone is encouraged & feeling good – perfect!

12 noon
I have arranged for my team to be shown around the warehouse to understand how returns are processed and to look closely at each stage. I make the most of a quick 30 minute business catch up and open my emails.
The team return having gained a useful insight into the process & are ready to inspire their teams to facilitate a smooth operation at both sides of the chain.

Lunch….I’ve ordered cream cakes for pudding!

Emily from Field Marketing is next on the line up to talk about new & existing business and goes away with comments & feedback from my team who have valuable insight into the business; they are the ones on the shop floor liaising with Store Managers & Ambassadors on a day to day basis.

The next part of the meeting is to focus on Quality Management. My daily mantra is to ‘Make a difference’ and at Prime this is something we endeavour to develop at all levels. Part of the afternoon’s session involves breaking out into 2 groups to discuss making a difference within their role whilst cascading it down to the field.
We touch on applying our retail knowledge to create value - nurturing winning relationships- developing our colleagues to lead from the front – achieving the best results for our customers.
It’s a great session & everyone leaves feeling ready to go out & spread the word!

Before we leave, I have a presentation to make to one of our Ambassadors to recognise & acknowledge hard work & commitment.

I’m almost home but I just want to pop into a local Morrison's to look at standards & ascertain delivery times.

I’m home & after a 10 minute catch up on emails I’m ready to finish for the day

My role is Regional Manager for the North West of England, which is split into 7 areas. Each areas is headed up by a Team Leader who reports directly into myself. Communication is key within our business & most days I will be with a Team Leader out in the field. I facilitate a coaching approach with my team & encourage them to find solutions for themselves whilst learning, developing & growing within the business.

Written by

Angelina Long

Central Support Services

Angelina keeps the ball rolling from our central hub! From initial Ambassador allocation, field briefing and report analysis. She is always on hand to support the field colleagues as well as the Prime accounts team.

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