Cutting Edge Success - Event Support at Screwfix Live!

The brief

Husqvarna requested the support of Prime as their chosen Field Marketing partner, to assist in exciting, educating and selling to customers from an event stand for McCulloch gardening tools.

Our approach

Our proactive and engaging Event Manager and Event team set about building and merchandising the stand pre-event to perfection ready for show time! As a supportive Field Marketing partner, Prime’s Event team created a real buzz promoting the McCulloch gardening brand at Screwfix Live 2017. Our team were on hand to manage all aspects of the event to ensure it ran smoothly and was a real success.

"The Prime Event Team were fantastic yesterday - really energetic and enthusiastic about our products. They picked up the features really quickly and we were very impressed!"

Sarah Bentham

Husqvarna Trade Marketing

The result

We actively manned the stand for the duration of the show, selling a great product range whilst educating customers on all things McCulloch. The final area of support was stand breakdown and creating our event evaluation report. Our experts sold product at the event itself, along with educating customers on the brand and products. Our team were also on hand to support the event breakdown by dismantling and packing up the stand.
The Prime Ambassadors present at the event were described as ‘energetic and enthusiastic’ by a Husqvarna representative who was very impressed!


Coverage across the event

Written by

Emily Shepherd

Account Manager

Emily has an extensive background in Events Management, providing exciting environments for consumers to be a part of.

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