Sculpting and defining new product sales for George Cosmetics!
Prime were approached to raise awareness and drive sales surrounding the new product launch of George Cosmetics Contour Kit in selected Asda stores.
Prime created an exciting, fun and hands on professional in store beauty demonstration environment. We utilised trained Ambassadors with fantastic engagement skills to promote and educate consumers on how to use the product with interactive demonstrations of the contour kit. This fun and simple approach, combined with providing ‘How-to-use’ leaflets gave consumers the confidence to both trial and buy the product.
Prime communicated our New Contour Kit to our customers in a way that was full of enthusiasm and passion. We saw an impressive uplift in sales whilst the Brand Ambassadors were in store!
George Cosmetics Brand Manager
George Cosmetics saw an impressive sales uplift of 900% of the new Contour Kit during the in store demonstration days compared to the previous months sales. In addition to the Contour Kit sales, other George Cosmetic products sales spiked during the demonstration period.