Sculpting and defining new product sales for George Cosmetics!

The brief

Prime were approached to raise awareness and drive sales surrounding the new product launch of George Cosmetics Contour Kit in selected Asda stores.

Our approach

Prime created an exciting, fun and hands on professional in store beauty demonstration environment. We utilised trained Ambassadors with fantastic engagement skills to promote and educate consumers on how to use the product with interactive demonstrations of the contour kit. This fun and simple approach, combined with providing ‘How-to-use’ leaflets gave consumers the confidence to both trial and buy the product.

Prime communicated our New Contour Kit to our customers in a way that was full of enthusiasm and passion. We saw an impressive uplift in sales whilst the Brand Ambassadors were in store!

Jade Andrews

George Cosmetics Brand Manager

The result

George Cosmetics saw an impressive sales uplift of 900% of the new Contour Kit during the in store demonstration days compared to the previous months sales. In addition to the Contour Kit sales, other George Cosmetic products sales spiked during the demonstration period.


Sales uplift

Written by

Emily Shepherd

Account Manager

Emily has an extensive background in Events Management, providing exciting environments for consumers to be a part of.

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