Launching NPD with impact- Comfort Deluxe

The brief

Drive shopper awareness of a new product launch for Unilever: Comfort Deluxe fabric conditioner as well as Surf & Comfort Perfect Match detergent and conditioner. Unilever were looking for a creative agency that could bring to life the new product scents!

Our approach

Supporting with creative design, print and idea generation. Our brand ambassadors were educated through video briefing to ensure the essence of the brand was captured to convey the perfect message in store.
High-end perfumery look and feel was created in store with eu de toilette atomisers and fragrance strips to engage with consumers.

The result

10,440 shoppers educated across 100 x top selling stores

0%

Sales Uplift

Written by

Ellie Peters

Head of Field Marketing

Ellie has over 15 years Field Marketing experience across both the FMCG and Retail Sector.

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