Placing Seedlip's Brand in Prime position for their UK launch!

The brief

Seedlip were looking for a partner to audit stores, increase visibility and raise awareness for their brand to support the launch of their range within the grocery retail sector.

Our approach

Our team of experienced Ambassadors engaged store colleagues with the Seedlip story “Created to continue the founders 300 year old farming and distilling legacy” to promote, engage and excite colleagues about Seedlip.

Our in house creative Design and Print team designed a visually appealing Seedlip story to leave behind for store colleagues to review and support ongoing knowledge sharing in-store.

The result

Each Ambassador successfully audited Seedlip’s product range, merchandising as required to ensure Seedlip was in prime position having great visibility within the grocery retail sector. We observed a compelling increase availability to purchase on shelf, with a staggering 99% availability on exit!
Ensuring that 100% of store colleagues were engaged and educated on the Seedlip range - On entry only 62% of stores were aware of Seedlip with exit figures rising to 100% of stores having colleagues knowledgeable and engaged with the Seedlip brand.

0%

Increased Brand Visibility

Written by

Emily Shepherd

Account Manager

Emily has an extensive background in Events Management, providing exciting environments for consumers to be a part of.

An engaging and exciting Rimmel Event Team Read the case study Our Case Studies Browse all our case studies